Use single-word relevant tags to maximize your reach. Tip: Keep some of your tags ‘broad match’ to cast a wide net for potential viewership. YouTube displays videos from viewers’ subscriptions and videos watched by viewers with similar interest affinities and watch patterns. Home is a great place for your videos to be found by non-subscribers. YouTube Home is the first page that viewers see when they open the YouTube app or visit. Related Content: How (and Why) to Use Tags on YouTube? Home Make sure to include the most important keyword phrase as a YouTube tag. Tip: Tags play an important part in providing context to your videos and getting them into the Suggested feed. Videos from a viewer’s past watch history.Videos that viewers watch along with the current video, or videos that are topically related.Signals that contribute to these recommendations include: These videos appear on the side panel of the YouTube interface or as ‘Watch Next’ if Autoplay is turned on by a viewer. Suggested Videos is a personalized list of videos that a viewer may be interested in watching next, based on their prior YouTube activity. According to YouTube Creator Academy, titles with 50 to 60 characters perform the best in the search. The thumbnail should be catchy but not click-baity. Over 90% of the best performing videos on YouTube have a customized Thumbnail. Thumbnail and Title have emerged as the top two factors for discovery on YouTube. Be sure to optimize the Titles, Descriptions, Tags, and add Closed Captions. Tips: All of the metadata for a video should accurately describe the video content. Search accounts for over 30% of traffic to CSU’s YouTube Channel. Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer’s query. YouTube’s goal is to serve the most relevant search results according to the viewer’s query. YouTube is the second largest search engine by market share. Read: Understanding YouTube Algorithm (2020 Update) Search I have tried to provide a break-down of the YouTube ecosystem, and offer some tips to help your content find a way into one or more of these sections. There are five different sections where a video can appear on YouTube: Search, Home, Suggested Videos, Trending, and Subscriptions. Now, where exactly on the platform does YouTube serve content to its viewers? YouTube analyzes viewer behavior on videos watched, click through rates, average time spent, engagement – likes, dislikes, comments – and explicit feedback submissions among hundreds of data points. YouTube’s algorithm serves to render the most personalized content to its users. Not anymore! YouTube’ algorithm changes appear to be moving it away from this model. Up until a year ago, a YouTube channel’s authority – the number of views, subscribers, and watch time – was a key ranking factor for the algorithm. Luckily, YouTube’s algorithm is moving toward creating a level playing field for all content creators. In such a scenario, it can be quite challenging to stand-out among the crowd. YouTube’s audience and content creators are growing at breakneck speed. Over 400 hours of video content is uploaded to YouTube every minute.